How To List Unwanted Referrals in Your GA4 Traffic
GA4 & Referrer Traffic Hi, I’m back, and boy is there a lot to cover! In the past year (or two years, it’s been a minute), the SEO landscape has changed quite a bit. From the announcement of the deprecation of 3rd party cookies, to Google’s move to Google Analytics 4 (GA4), the introduction of…
Tips on Identifying Competitive Keywords for Your Website’s SEO Success
Keywords are an integral part of your content plan, and if you play your cards right, incorporating the right keywords can bolster your SEO performance. In SEO, content is key to success, so identifying keywords that are high volume, competitive, and relevant to your industry will go a long way for SEO. While everyone has…
Google My Business is Now Google Business Profile
Recently Google My Business announced that they’d be changing their longstanding name to Google Business Profile in an effort to enhance features like search and maps (sounds a lot like Facebook’s transition to Meta?).
SEMRush Releases Keyword Intent Tool – Will You Use It?
SEMRush announced a new feature in their organic analysis tools. Why? Because most SEOs know that you can capitalize on searchers interest if you know their intent. It can make our campaigns much more efficient and we won’t have to spend forever finding discovery queries or making spreadsheets.
So I Signed up for SEO Last Week, Why Aren’t I Ranking #1?
Sometimes it’s hard to explain SEO to a person (shoutout to all my SEO mentors for being patient with me, too!), which is why I often get the question, “why aren’t I ranking first when I search for ‘real estate agency in Burlington’?” or “how come I’ve paid you for a month and I’m not…
Why Are My Clicks vs. Sessions Different in Google Search Console Compared to Google Analytics?
In my early days as an SEO, I had a really hard time understanding proprietary visit metrics for my company’s analytics versus Google Analytics metrics versus click data in Google Search Console. Most folks would expect that clicks in Google Search Console (GSC) versus sessions in Google Analytics (GA) would remain relatively similar. While this…
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